As we know a challenge with any campaign is budget management, especially when your budget is $0.
In my new role overseeing marketing for the Canadian Gay & Lesbian Chamber of Commerce, I am quickly faced with charity events and community gatherings that need to be promoted; to drive people to attend and participate. But often we, and organizers of events like these, do not have the funds to pay a Community Manager or invest heavily in paid media.
How do you get an event out into the world and drive traffic without a budget?