How to run a social media campaign without a budget.

How to run a social media campaign without a budget.

As we know a challenge with any campaign is budget management, especially when your budget is $0.

In my new role overseeing marketing for the Canadian Gay & Lesbian Chamber of Commerce, I am quickly faced with charity events and community gatherings that need to be promoted; to drive people to attend and participate. But often we, and organizers of events like these, do not have the funds to pay a Community Manager or invest heavily in paid media.

How do you get an event out into the world and drive traffic without a budget?

Mercedes-Benz is kicking ass with Instagram Influencers

Mercedes-Benz is kicking ass with Instagram Influencers

Mercedes-Benz understands the fundamentals of Instagram; it's visual, it's aspirational, and it gives followers the opportunity to see the world from their mobile phone. What better platform to pair with an automotive brand?

The traditional advertising we see from Mercedes is crisp, sanitized, clean, and modern. Stark, if you will. To bring their brand back to ground-level and maintain authenticity, they enlist Insta-Influencers who create grassroots content while maintaining their pristine brand image. Influencers like German travel blogger, Heike Kaufhold (@koelnformat), who now has nearly 30,000 Instagram followers.

It's time to lose the anti-millennial rhetoric

It's time to lose the anti-millennial rhetoric

I love how all of these "millennial workplace" articles make it seem as if we're not already running much of the show. Those of us in creative and tech industries are already here - we're overtaking the baby boomers in the labour pool. Yet there's this tone of "this is emerging, with threat of millennial egos destroying industry to come".

We're already running successful pieces of business, we're replacing the boomers, we're innovating within old-school bureaucratic models.

What If Social Media Could Make Us Nicer People?

What If Social Media Could Make Us Nicer People?

What if comment section posts could change the way we view and treat each other? What if we could see each others' true nature as we hide behind our computer screens - even when a real name is attached.

You read newspaper, editorial, Buzzfeed 'Comments' sections and people are seething! They are destroying each other in Comments sections, saying vulgar, nasty, hateful things about any hot button issue: race, sexual orientation, ethnicity, immigration, abortion. The list goes on. People calling each other ignorant names and spewing vulgar hate that I could have never fathomed.